If you want to create your own shampoo brand without the hassle of formulating products from scratch,Privat label shampoos offer a fast and cost-effective solution. With private labeling, you can customize shampoos, conditioners, and hair treatments with your branding and packaging while using high-quality, pre-tested formulations.
In this guide, you'll learn:
✅ What private label shampoo is
✅ The benefits of launching a private label shampoo brand
✅ How to choose the best private label shampoo manufacturer
✅ A list of top private label shampoo suppliers
What is Private Label Shampoo?
Private label shampoo is a pre-formulated shampoo produced by a third-party manufacturer but sold under your brand name. You can customize:
- Packaging & labels (bottles, tubes, or eco-friendly pouches)
- Fragrances & ingredients (sulfate-free, organic, keratin-infused, etc.)
- Branding & marketing (your logo, website, and sales strategy)
This allows you to create a custom shampoo line without high research and development (R&D) costs.
Why Sell Private Label Shampoos?
✅ Lower Startup Costs
- No need to invest in costly product development or testing
- Use ready-made formulas that are already market-tested
✅ Custom Branding & Fast Launch
- Choose packaging, labeling, and ingredients to match your brand
- Launch your shampoo brand in weeks instead of years
✅ Scalability & Bulk Pricing
- Start with low MOQs (Minimum Order Quantities)
- Scale up as your business grows
✅ Diverse Shampoo Formulations
- Offer a variety of hair care solutions for different needs
Best Types of Private Label Shampoos to Sell
???? Sulfate-Free Shampoo – Gentle on hair, ideal for color-treated and sensitive scalps
???? Organic & Natural Shampoo – Chemical-free with plant-based ingredients
???? Dandruff Control Shampoo – Formulated with zinc, tea tree oil, or salicylic acid
???? Volumizing Shampoo – Adds lift and body for thin or fine hair
???? Keratin Shampoo – Strengthens and smooths hair, ideal for frizz control
???? Moisturizing Shampoo – Hydrates dry and damaged hair
???? Clarifying Shampoo – Deep-cleansing to remove build-up and excess oils
???? Purple Shampoo – Neutralizes brassiness in blonde and silver hair
???? Men’s Shampoo – Formulated for scalp health, hair growth, and styling needs
???? Baby & Kids Shampoo – Tear-free and hypoallergenic formulas
How to Choose the Best Private Label Shampoo Manufacturer
1. Define Your Brand & Target Audience
???? What type of shampoo brand are you creating? (Salon, organic, budget-friendly, or professional)
???? Who is your ideal customer? (Curly hair, color-treated, dry scalp, etc.)
???? Do you need vegan, sulfate-free, or dermatologist-approved formulas?
2. Check the Manufacturer’s Certifications
✅ GMP (Good Manufacturing Practices) Certified – Ensures high-quality production
✅ FDA-Approved (USA) or EU-Compliant (Europe) – For regulatory approval
✅ USDA Organic, ECOCERT, or COSMOS Certified – For organic brands
✅ Leaping Bunny or PETA-Certified – For cruelty-free and vegan claims
3. Compare MOQs & Pricing
???? Small MOQ (100–500 units) – Best for startups & boutique brands
???? Medium MOQ (1,000+ units) – Ideal for growing businesses
???? Large MOQ (5,000+ units) – For established brands & retail distribution
4. Ask About Customization Options
???? Can they adjust fragrances, active ingredients, and textures?
???? Do they offer custom packaging and label design services?
???? Are they capable of formulating specialized products (e.g., sulfate-free, keratin-infused, or organic)?
5. Consider Production Lead Times & Shipping
???? How long does manufacturing and delivery take?
???? Do they ship internationally or only within certain regions?
???? What are the bulk shipping costs?
Top Private Label Shampoo Manufacturers
1. RainShadow Labs (USA) ????????
???? Specialties: Organic and sulfate-free shampoo
???? MOQ: 5 gallons+ (bulk or private label available)
???? Best For: Eco-conscious and natural hair care brands
2. Pravada Private Label (USA) ????????
???? Specialties: Salon-quality shampoos for all hair types
???? MOQ: 250+ units
???? Best For: Luxury and high-end shampoo brands
3. Genesis Private Label (USA) ????????
???? Specialties: Vegan, cruelty-free, and botanical-based shampoos
???? MOQ: 500+ units
???? Best For: Sustainable and organic shampoo brands
4. Dreamline Beauty (USA) ????????
???? Specialties: High-performance, salon-grade shampoo formulations
???? MOQ: 1,000+ units
???? Best For: Premium hair care brands and salon retailers
5. Schwartz Natural Cosmetics (Europe) ????
???? Specialties: Herbal and organic shampoos for international markets
???? MOQ: 2,500+ units
???? Best For: European and global shampoo distribution
How to Start Your Own Private Label Shampoo Brand
Step 1: Choose Your Private Label Manufacturer
???? Decide whether you need organic, sulfate-free, or salon-quality shampoos
???? Compare manufacturers based on MOQ, pricing, and customization options
Step 2: Select & Customize Your Shampoo Products
- Choose from pre-formulated private label shampoos
- Customize fragrances, active ingredients, and packaging
Step 3: Design Your Brand & Packaging
- Work with a designer to create your logo and label design
- Choose bottles, pumps, eco-friendly options, or unique packaging styles
Step 4: Order Samples & Test Your Products
- Ensure quality, fragrance, and effectiveness
- Conduct customer testing before bulk ordering
Step 5: Launch & Market Your Shampoo Brand
???? Sell on Amazon, Shopify, or your own website
???? Partner with salons, hairstylists, and influencers
???? Use social media ads, influencer marketing, and subscription boxes
Final Thoughts: Is Private Label Shampoo Right for You?
If you want to launch a professional shampoo brand without the hassle of manufacturing, private labeling is an excellent choice. Whether you're targeting luxury salons, organic beauty enthusiasts, or budget-conscious customers, private label shampoo manufacturers offer high-quality, customizable formulas to fit your brand’s needs.